Bold North Associates
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CREATING AN IMPACT

Super Bowl LII

The goal for Super Bowl LII was simple – to use the platform to tell the Minnesota story of the Bold North and leave a lasting Legacy.

Forward-thinking marketing and guest-focused strategies led to economic impact of more than $400MM, generated over 11.5B media impressions and 1,000,000 visits. Through a customer survey, more than 83% of visitors intended to return Minnesota. A favorite quote from a corporate Super Bowl sponsor said “I don’t know what we’re going to do now that we’re cool.”

Attraction Planning

Attraction Planning

Publicity Stunts

Publicity Stunts

Guest Service & Hospitality Training

Guest Service & Hospitality Training

Creating A Destination

Creating A Destination

Grand Opening Celebrations

Grand Opening Celebrations

Brand Strategy

Brand Strategy

Event Planning

Event Planning

Experiental Retail

Experiental Retail

Let's make your next idea a reality!

Contact Us

Bold North Associates