Maureen Bausch
Bold organizational visionary, who created internationally known brands including Mall of America and the Bold North.
Bold organizational visionary, who created internationally known brands including Mall of America and the Bold North.
Maureen is an organizational visionary and recognized for her ability to lead dynamic teams that successfully deliver results. As CEO of Super Bowl LII, Maureen’s forward-thinking marketing and guest-focused strategies generated $450M for the local economy, garnered over 11.5B media impressions and attracted more than 1M attendees. Through a customer survey, more than 83% of visitors intended to return Minnesota. A favorite quote from a corporate Super Bowl sponsor said “I don’t know what we’re (Minnesota) is going to do now that we’re cool.”
An award-winning “marketer’s marketer” and expert in creating and building bold brands, as the Executive Vice President for Mall of America, Minnesota’s biggest tourism destination, Maureen led the marketing strategy and team from opening day. The Mall is now an international shopping destination with over 40M guest visitors and an economic impact of more than $3B annually.