The goal for Super Bowl LII was simple – to use the platform to tell the Minnesota story of the Bold North and leave a lasting Legacy.

Forward-thinking marketing and guest-focused strategies led to economic impact of more than $400MM, generated over 11.5B media impressions and 1,000,000 visits. Through a customer survey, more than 83% of visitors intended to return Minnesota. A favorite quote from a corporate Super Bowl sponsor said “I don’t know what we’re going to do now that we’re cool.”

As Minnesota’s beloved Hometown Airline, Sun Country is passionate about helping people connect with each other—both on the ground and at 30,000 feet.

Ten years ago, Nickelodeon and Mall of America teamed up to create the first-ever Nickelodeon Universe indoor theme park at Mall of America featuring seven acres of unique attractions, entertainment, specialty retail and dining options. After months of planning and construction, Nickelodeon Universe launched its first roller coaster of screaming fans. Grand opening celebrations included a ribbon cutting, concerts, meet and greet opportunities and a VIP reception.

Since opening its doors in 1992, Mall of America has revolutionized the shopping experience of tens of millions of visitors a year. A leader in retail, entertainment and attractions, Mall of America is one of the top tourist destinations in the country and is known around the world. Mall of America hosts more than 400 events a year, ranging from concerts, to celebrity appearances and fashion shows. Each year, 40 million people from around the world visit the mall, generating nearly $2 billion each year in economic impact for the state.