Bold North Associates was born out of the belief that when you bring together a group of committed, passionate, experienced individuals and add in a once-in-a-lifetime opportunity supported by an innovative, bold and growing community…magic happens.
Led by CEO Maureen Bausch, Bold North Associates was formed by members of the leadership team that planned and executed Super Bowl LII and the 10-day festival celebrating the Bold North.
The goal for Super Bowl LII was simple – to use the platform to tell the Minnesota story of the Bold North and leave a lasting legacy. In the process, this team created great memories for the million plus attendees who filled our streets and showed the millions who experienced Minnesota over the airwaves that this is truly a wonderful place to live, work, and play.
Taking this philosophy, Bold North Associates had developed a proven process to develop long-term business success.
Over 30 years of experience
Our team has over 30 years of experience developing attraction concepts, designing proformas to generate ROI, staffing, marketing, and opening with excitement. We have worked with over 50 start-ups and most recently, our team executed the largest sporting event and 10-day festival to come to Minnesota, Super Bowl LII.